This conference is designed to help the small and medium Christmas tree grower to develop or expand wholesale and retail marketing plans. Participants will learn ways to reach more customers as well as strategies to improve customer retention. Topics will address collaborative marketing successes, using trade shows effectively, international marketing, using social media, value-added products, building customer relationships, and using pre-sale programs to beat the competition. Several of these topics provide alternative marketing strategies that provide “more bang for your buck” as you involve the media or other stakeholders. Participants will go home with current information and a packet of tools to further plan their 2011 marketing strategies.
The conference is set for February 18, at the Watauga County Extension Center in Boone.
The cost is $15.00 which includes handouts and lunch. To register contact your local county extension center.
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